{"id":1078,"date":"2022-10-13T11:15:12","date_gmt":"2022-10-13T09:15:12","guid":{"rendered":"https:\/\/www.brainsdigital.it\/theres-an-elephant-in-the-room-and-you-cant-pretend-it-isnt-there\/"},"modified":"2022-10-13T11:48:15","modified_gmt":"2022-10-13T09:48:15","slug":"theres-an-elephant-in-the-room-and-you-cant-pretend-it-isnt-there","status":"publish","type":"post","link":"https:\/\/www.brainsdigital.it\/en\/theres-an-elephant-in-the-room-and-you-cant-pretend-it-isnt-there\/","title":{"rendered":"There&#8217;s an elephant in the room, and you can&#8217;t pretend it isn&#8217;t there!"},"content":{"rendered":"\n<div class=\"wp-block-columns alignfull has-blue-background-color has-background is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"alignfull has-text-align-center has-dark-color has-text-color wp-block-heading\">Why diversity makes the AEC industry better and stronger, and why you need an open minded, energetic, Digital Construction Manager to make it happens <\/h2>\n\n\n\n<h3 class=\"alignfull has-text-align-center has-white-color has-text-color wp-block-heading\"><strong>We talked with Francesca Lofiego about career, personal growth, roles and diversity (and about how important is to get up on a scaffolding). francesca is Digital Construction Manager at ISG and London Ragional Lead for WIB &#8211; Women in BIM.<\/strong><\/h3>\n<\/div>\n<\/div>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Let&#8217;s talk about your current work at ISG. What are your responsabilities and how does it fit into the digital vision of your company?<\/strong><\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\">After working for almost 3 years in an architectural firm, I moved on to the &#8220;dark side&#8221; (as they call it here in the UK), that is the construction world. After one year, I feel this as the environment where I want to develop my career. Here, Bim is supported by <strong>substantian investments in the use of new technologies.<\/strong> At the end of each project I always fell part of the team that succeeded to create the building step by step.<br\/>My current role, <strong>Digital Costruction Manager<\/strong>, well describes my different responsabilities: I take care of the implementation of BIM within ISG as well as any other kind of new technology. We test it, we apply it to selected projects and, if it works, we extend it to the whole company. In addition to research &amp; development (R&amp;D), I also work on specific projects by coordinating the pre-construction phase, I assist the team during construction, to then finish with the handover phase, making that the client receives all the informations and data required in the EIR (model, COBie, Asset register, etc. ).<\/p>\n<section id=\"project-gain-block_634034640d8f4\" class=\"project-gain bg-orange bg-block\">\n    <div class=\"container\" data-aos=\"fade-right\" data-aos-delay=\"300\" data-color=\"\">\n        <div>\n            \n\n<p class=\"font-weight-bold has-white-color text-center wp-block-paragraph\">GAIN<\/p>\n\n\n\n<p class=\"text-center wp-block-paragraph\"><em>&#8220;My mission is to <strong>implement BIM in the workflow of my collegues and to learn from them<\/strong>, so that we can have a mutual and constructive exchange&#8221;<\/em><\/p>\n\n\n        <\/div>\n    <\/div>\n<\/section>\n<style>\n    .bg-block {\n        background-color:!important;\n    }\n<\/style>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>Which project do you particularly care about and what themes interest you most at the moment?<\/strong><\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\">The project I care most about is essentially linked to what ISG is also trying to implement. I believe that in the construction world, in 5\/10 years, there shouldn&#8217;t be a specific BIM team, but the <strong>BIM processes will gradually have to be absorbed by the varius stakeholders as an additional task<\/strong>. That doesn&#8217;t mean extra work though! BIM techniques can simplify<strong> <\/strong>and streamline processes<strong> <\/strong>for all employees: Design Manager, Construction Manager, Commercial Manager ecc.<br\/>My mission is therefore <strong>to implement BIM in the workflows of my colleagues and to learn from them <\/strong> so that we can have a mutual and constructive exchange.<\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Moreover, driven by my curiosity and desire to learn, I am working on site alongside construction managers to learn from them and understand how to combine their knowledge with mine. Knowing different construction methods and rules helps and <strong>improves BIM coordination during the pre-construction phase.<\/strong> For example, knowing that certain pipes cannot be built at a minimum distance of 100mm from walls, allows me to check models and create a specific clash-test to verify that this will not happen. Coordinating everything before the construction phase allows a considerable time and <strong>cost cut for the construction site.<\/strong><\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>We really like your Job Title: Digital Construction Manager. We like the focus to be on digitalization and not on BIM. Can you tell us something more about it?<\/strong><\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\">ISG recently re-branded the department. All the \u201cBIM\u201d roles have become \u201cDigital\u201d and in fact my role is now \u201cDigital Construction Manager\u201d. I was very happy with this change because the BIM Manager title was getting a little too tight compare to all the things we do. In fact, my team does not only deal with BIM (which is still one of our biggest tasks) but also with <strong>the implementation of all kind of technologies<\/strong>, from new platforms to new digital tools such as HoloLens.<\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\"><strong>ISG\u2019s digital vision aims to make new technologies accessible to everyone<\/strong> and to ensure that everyone can implement them in their workflow (even the people who are most reluctant and only familiar with traditional methods).<\/p>\n<section id=\"project-gain-block_61786cb79cd8f\" class=\"project-gain bg-orange bg-block\">\n    <div class=\"container\" data-aos=\"fade-right\" data-aos-delay=\"300\" data-color=\"\">\n        <div>\n            \n\n<p class=\"font-weight-bold has-white-color text-center wp-block-paragraph\">CHOICE<\/p>\n\n\n\n<p class=\"text-center wp-block-paragraph\"><em>\u201cToday I live in <strong>London<\/strong> and I\u2019m very happy with the choices I made. This country has taught me so much and still has so much to give me!<\/em>&#8220;<\/p>\n\n\n        <\/div>\n    <\/div>\n<\/section>\n<style>\n    .bg-block {\n        background-color:!important;\n    }\n<\/style>\n<p class=\"wp-block-paragraph\"><strong>You graduated in Italy, took a Master\u2019s degree in the UK and started your career in the UK. Can you tell us about this experience?<\/strong><\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\">It all started with a scholarship from the Lazio Region and the European Community. After my bachelor\u2019s degree in architecture and the master\u2019s degree in restoration (both at La Sapienza in Rome) I applied for and then won a scholarship called \u201cTorno Subito\u201d (I\u2019ll be back soon). I left and, unfortunately or luckily, I never came back. <\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\">The Masters course in the UK was very interesting and helped me understanding how the AEC (Architecture Engineering Construction) world works in the UK. Thanks to the Masters it was quite easy to find a job in Bristol (where I studied). At that moment I realized how different the situation between Italy and the UK was. Within 2 weeks I had 2 permanent job offers and a rather competitive salary considering my first work experience. At that point, nothing was stopping me from signing those papers and staying in the UK. <strong>Today I live in London and I\u2019m very happy with the choices I made.<\/strong> This country has taught me so much and still has so much to give me. <\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\">Everyone should have the possibility to live an experience abroad, it is formative from both professionally and and personally. After 5 years and a half I won\u2019t deny that I miss Italy and that I often think of coming back, but unfortunately, I am very frightened by the rumors I hear. At the moment, Italian professionals often work long hours and don\u2019t get paid enough. Building a career is not easy, it takes many years and often the remuneration is not adequate. However, I am sure this doesn\u2019t happen everywhere, and I have great confidence in companies who want to make a change in Italy!<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>You, an Italian woman, are WIB Regional lead for London. What is Women In BIM, why is it important and what do you see from a London perspective?<\/strong><\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\">With WIB, we found out that there are a lot of Italian girls around the world doing BIM and it\u2019s very promising. However they don\u2019t work in Italy (and I speak for myself too).<\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\">WIB is a company founded in Australia by two sisters (probably with Italian origins) 10 years ago. Today we have WIB delegations all over the world. Our aim is to invite and support more women in the AEC field and especially in the BIM field. Even today <strong>there is a great disparity between the number of women and men occupying BIM positions around the world.<\/strong> WIB wants to encourage young girls (or any other gender), to start this career. <\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\">It is sometimes true that creating a women\u2019s group might seem non-inclusive, but <strong>we can\u2019t pretend not to see the big elephant in the room.<\/strong> The problem is there, and WIB will exist until this gap is filled. All young men and boys in the world of BIM are absolutely welcome, in fact showing your support for the group is a very appreciated gesture! <\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\">As <strong>London Regional Lead<\/strong> I organise WIB events in London, write newsletters and attend monthly events and meetings. Supporting this community makes me happy, especially if I can help other women with the mentor scheme. In fact, every year WIB organises <strong>one-to-one support courses between Mentors and Mentees.<\/strong> Everyone can participate, it is the Mentor\u2019s responsibility to follow the Mentee and to provide different kinds of help in their careers. <br\/>In London there is a big community, so we often get together for a beer or an event. Having the opportunity to discuss with other women and to share similar problems and frustrations is really helpful! We support each other. <\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\">In the UK I haven\u2019t had any major problem with being one of the few women in the industry, and that gives me great hope!<\/p>\n<section id=\"project-gain-block_633d82c1aed01\" class=\"project-gain bg-orange bg-block\">\n    <div class=\"container\" data-aos=\"fade-right\" data-aos-delay=\"300\" data-color=\"\">\n        <div>\n            \n\n<p class=\"font-weight-bold has-white-color text-center wp-block-paragraph\">WOMEN IN BIM<\/p>\n\n\n\n<p class=\"text-center wp-block-paragraph\"><em>&#8220;Supporting this community makes me happy, especially if I can help other women with the <strong>mentor scheme<\/strong>&#8220;<\/em><\/p>\n\n\n        <\/div>\n    <\/div>\n<\/section>\n<style>\n    .bg-block {\n        background-color:!important;\n    }\n<\/style>\n<p class=\"has-text-align-justify wp-block-paragraph\"><strong>Next November you will be among the speakers of London Build 2022. What are you going to talk about?<\/strong><\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\"><strong>London Build<\/strong> is always an interesting event where I meet people who work in my field and make new contacts. WIB will participate to the event, and I will moderate a panel on <strong>\u201cFuture Skills Requirements: How our industry can build skills and knowledge in digital techniques supported by a diverse industry&#8221;<\/strong>.<br\/>I\u2019m excited to interview the 3 women who will be attending the event and to get to know their point of views.<\/p>\n\n<p class=\"has-text-align-justify wp-block-paragraph\">I personally think that in this case \u201cdiversity\u201d means integration with disciplines that had never come close to the AEC world before. These new collaborations will generate <strong>new ideas<\/strong> that will certainly lead to very interesting results. Nature teaches us that <strong>diversity means strength<\/strong> and for me this is reflected very well in our field of work.<br\/>So this time <strong>we will not only talk about gender diversity<\/strong> but also about different skills and disciplines that will be used, in the future, by the construction industry to improve the functionality of systems and workflows. <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail is-style-default\"><a href=\"https:\/\/www.linkedin.com\/in\/francesca-lofiego-31553b60\/\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2022\/10\/Francesca-Lofiego-e1651663764863-150x150.png\" alt=\"\" class=\"wp-image-973\" srcset=\"https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2022\/10\/Francesca-Lofiego-e1651663764863-150x150.png 150w, https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2022\/10\/Francesca-Lofiego-e1651663764863-200x200.png 200w, https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2022\/10\/Francesca-Lofiego-e1651663764863-100x100.png 100w, https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2022\/10\/Francesca-Lofiego-e1651663764863-50x50.png 50w, https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2022\/10\/Francesca-Lofiego-e1651663764863.png 335w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail is-style-default\"><a href=\"https:\/\/www.isgltd.com\/en\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2021\/10\/isg-plc-600px-logo-150x150.jpg\" alt=\"\" class=\"wp-image-999\" srcset=\"https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2021\/10\/isg-plc-600px-logo-150x150.jpg 150w, https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2021\/10\/isg-plc-600px-logo-200x200.jpg 200w, https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2021\/10\/isg-plc-600px-logo-100x100.jpg 100w, https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2021\/10\/isg-plc-600px-logo-50x50.jpg 50w, https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2021\/10\/isg-plc-600px-logo.jpg 600w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><a href=\"https:\/\/womeninbim.org\/\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2021\/10\/3BZ8-Wz3_400x400-150x150.jpg\" alt=\"\" class=\"wp-image-1002\" srcset=\"https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2021\/10\/3BZ8-Wz3_400x400-150x150.jpg 150w, https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2021\/10\/3BZ8-Wz3_400x400-200x200.jpg 200w, https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2021\/10\/3BZ8-Wz3_400x400-100x100.jpg 100w, https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2021\/10\/3BZ8-Wz3_400x400-50x50.jpg 50w, https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2021\/10\/3BZ8-Wz3_400x400.jpg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-thumbnail\"><a href=\"https:\/\/www.londonbuildexpo.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.brainsdigital.it\/wp-content\/uploads\/2022\/10\/9FE32CD7-A197-9FA8-B3FA0F55B89F1495_cover-150x150.jpg\" alt=\"\" class=\"wp-image-1069\"\/><\/a><\/figure><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Why diversity makes the AEC industry better and stronger, and why you need an open minded, energetic, Digital Construction Manager to make it happens We talked with Francesca Lofiego about career, personal growth, roles and diversity (and about how important is to get up on a scaffolding). francesca is Digital Construction Manager at ISG and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":981,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - 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